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CSR / CASES OF CORPORATE SOCIAL RESPONSABILITY

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Marketing Social



RSE y MKS

HOME DEPOT EN ARGENTINA

El equipo Home Depot. Desembarcó an la Argentina una de las empresas líderes en RSE de los Estados Unidos.
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C&A Argentina

La Empresa de origen holandés y sus actividades en la Argentina, junto al Tercer Sector.
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Movicom Bellsouth

y las acciones del programa PRO NIÑO .
Sinergia con empresas.
Campaña de MKT Social

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TyC Sports

"Cambiando las reglas" desde el ámbito del deporte.
Campaña de MKT Social
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Estee Lauder Companies

En el marco de la segunda iniciativa mundial en la concientización de la prevención del cáncer de mama.
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FarmaCity

La cadena de hiperfarmacias
junto a UNICEF .
"Redondee en favor de los niños"
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Argentina

Avon Cosmetics

for example,with the program "Lazos Solidarios"of their foundation it summons to the employees in case of natural catastrophes to make campaigns of collaboration with the affected people. In addition, in America, the campaign of Avon about the breast cancer constitute the greater corporative contribution in health programs on that subject.
In the 1998 floods, an equipment was armed of 629 people to collect food, clothes and medicines for the flooded people of the Coast. In last March, 344 people participated in the search of products destined the flooded people of Cordova, Santiago of Estero and Tucumán (they filled 89 boxes of 1.10 ms of length by 0.75 of wide each one) and a month back was mobilized to help to the affected in last rains. The volunteers, collect elements of all type, organize the task, make the packages, they enter them containers and they distribute them.


Good Citizens

American Express, count with a brigade of active volunteers who take the name of Good Citizens.At the present time they are 60 employees who, with regularity, visit, collect foods, cover necessities or make activities of different type in benefit from the boarding schools in different institutions. The money that uses to buy eats and other elements comes from the harvesting of tickets of lunch donated by the different departments from American Express. Then American Express duplicates the value of the reunited amount. This foundation also donates annually money for the institutions in which his voluntary works. This is part of the program Global of Voluntary service


Solidarity eagles or Aguilas solidarias

The axis of the institutional program of the Bank is cooperate with the most needed and too dedicate time to share games and entertainments. Groups of employees have also added to the "Programa Crece".This program consists of the educative and communitarian promotion that impels the financial organization in schools of Villa Soldati city.
The "Aguilas Solidarias" -565 employees of all the country in a year and means of existence, among other actions, remodelaron and painted twelve schools in differents cities; they developed a campaign of collect of medicines destined to the "Hospital Reconquista", in Santa Fe Province. Gave functions of infantile theater in hospitals; they visited institutions where there are children in risk situation, and distributed toys in homes and hospitals of the cities where the organization has banks.



Volunteer and charity

The Chase Manhattan Bank, at the request of the first house of New York, back began seven years to commerate the Day of the Volunteer.This day is destined to make tasks in institutions that need aid. The Chase has approximately 60 volunteers who with their enthusiasm promove to iniatitive to friends and, from year 2000, to members of other companies. Something makes Lucent Technology, company that internationally instituted the Day of the Charity to help the needed ones.
In the country, the volunteers prepared a reading room in the Kindergarten Nº the 910 of the district Los Tilos, of Pilar County. Recicly bedrooms of the boys of the Association of the Abandoned Childhood. They donated a machine to produce diapers in the Home of Battered women and repaired to the room of internment of the House Cradle.


One day for year


Prudential Safe and AXA also dedicate a day per year to communitarian and solidarity works. The financial group international AXA, that has 40 million clients and a volume of USS businesses 72 billion dollars, has its global communitarian program denominated "De todo corazón".Created in France in 1991, at the present time it reunites 15,000 volunteers in 40 countries.
In Argentina, where they support rural schools, 40 collaborators of the program "De todo Corazón" participated in different activities in the "Centro de Apoyo Escolar Barrio Mitre",from Saavedra city; in the Fundación Virgen María, from Hurlingham,and the" Centro Comunitario Los Piletones", of Villa Soldati city.


Prudential Seguros

With 224 volunteers (132 employees, 90 relatives of these and 2 clients) they took care of the necessities of the "El Descanso de Betania", Villa Urquiza city; The "Hogar Santa Rosa de Tigre";" Casa La Tía Picucha", of Vicente López city; Camino Abierto, in Luján city ; "Crecer Juntos", en Témperley; "Juanito", en Belgrano, among other institutions.


 

 


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